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[ 01 ]

SENIOR PRODUCT OWNER & AI STRATEGIST

AlfredoAlaniz Belli

CONTEXT ENGINEER | AI AUTOMATION | SCRUM ENTHUSIAST

Empowering digital transformation through AI-driven product strategy and intelligent automation. Based in Barcelona, leading SaaS innovation across Europe and Latin America.

[ 02 ]

Professional
Summary

Senior Product Owner and AI & Automation Strategist with over 16 years of experience leading project management, technological leadership, and digital transformation initiatives across telecommunications, e-commerce, and logistics.

I specialize in the intersection of business strategy and technological innovation, designing and deploying cutting-edge solutions using Artificial Intelligence and advanced automation tools like n8n, Make, and LangChain to create intelligent workflows.

With dual degrees in Business Administration and Chemical Engineering, I bring a unique analytical perspective. I identify as a 'Context Engineer' and a dedicated SCRUM enthusiast, prioritizing fluid and intuitive user experience even when solving highly complex technical problems.

CORE SPECIALIZATIONS

AI & Automation StrategySaaS Product LifecycleDigital TransformationBusiness Process ModelingAgile / Scrum / KanbanWorkflow Optimization
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Professional Experience

16+ years driving impact across SaaS logistics, telecom, and e-commerce.

Product Owner

WebCargo by Freightos

Sept 2021 – Oct 2024

Barcelona, Spain

  • Led SaaS logistics product strategy, managing two agile teams
  • Improved quote accuracy and reduced response times
  • Drove product roadmap for global freight digitization platform

eCommerce Administrator

Ferchau / Cheil Spain — Samsung Spain

Sept–Nov 2019 & Sept–Nov 2020

Madrid, Spain

  • Managed Samsung Spain online store operations
  • Strategic planning for seasonal promotions and campaigns
  • SAP Commerce Cloud (Hybris) optimization and maintenance

Business Development & Affiliate Manager

Volsor, s.r.o. / Finvinci

Jan 2020 – May 2020

Prague / Remote

  • Directed expansion in Spain, Poland, and Mexico
  • Achieved 35% improvement in lead acquisition and conversion
  • Executed targeted CPC/CPA digital marketing campaigns

Commercial Consultant — COO/CM

Telefonica Movistar CAM

Mar 2014 – Jan 2019

Managua, Nicaragua

  • Key lead for the largest system migration in the Central American region
  • Designed end-to-end commercial solutions for regional operations
  • Advised C-level executives on commercial strategy

Sales Manager / Project Manager

Telefonica Movistar NI

Apr 2010 – Apr 2014

Managua, Nicaragua

  • Supervised physical and digital sales channels nationwide
  • Led major upgrade of regional web pages using Liferay
  • Managed migration of the Commercial Portal

Project Specialist — Top-Ups

Out Source / Telefonica

2010 – 2011

Managua, Nicaragua

  • Defined and implemented a new Top-Up solution
  • Resulted in up to 44% sales increase by second year
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Technical Skills & Expertise

Full-stack technical mastery spanning AI, automation, and enterprise platforms.

AI & Automation

n8nMakeLovableLangChainAI AgentsVibecodingEvolution APIChatwootDockerPortainer

Programming & Data

Python (Advanced & AI)SQLRustSeleniumData MiningAutomated Testing

Platforms & Tools

SAP Commerce CloudLiferaySalesforceJiraTrelloMicrosoft ProjectVisioPrestaShopWooCommerce

Methodologies

Agile / ScrumKanbanDigital TransformationBusiness Process ModelingeTOMSaaS Product Lifecycle

16+

Years Experience

30%

Manual Task Reduction

35%

Lead Conversion Boost

4

Languages

[ 05 ]

Certifications

Professional credentials spanning project management, AI, engineering, and business strategy.

Management

Project Management Professional (PMP)

PMI

2014–2015

Programming

Python Advanced Certification

Programming Hub

Dec 2023

Rust Programming Certification

Programming Hub

Feb 2024

Python Certification

Programming Hub

Feb 2024

AI

Python for A.I. Certification

Programming Hub

Jan 2024

Product

Building a Product Strategy

LinkedIn Learning (PMI/NASBA)

Feb 2024

Testing

Selenium Automated Testing

Programming Hub

Feb 2024

Data

Introduction to Data Science

Cisco

Feb 2024

SQL Certification

Programming Hub

May 2024

Professional

Critical Thinking

LinkedIn Learning

Feb 2024

Effective Communication

LinkedIn Learning

Feb 2024

Productivity

Prioritizing Your Tasks

LinkedIn Learning

Mar 2024

Safety

Occupational Risk Prevention

PREVENGEST

Sep 2021

Forklift Operation

Tecnas

Dec 2023

Language

English TOEFL

Cornell University

Business

E-Business & E-Commerce

UCA

2012–2013

Technical

ArcGIS & Georeferentiation

CAD Center Nicaragua

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Education

An unconventional dual background bridging business strategy and engineering rigor.

2002 – 2005

Business Administration

Universidad Centroamericana (UCA)

Built the strategic and managerial foundation that complements my technical expertise.

2000 – 2005

Chemical Engineer

Universidad Nacional de Ingenieria (UNI)

Developed rigorous analytical and systems-thinking methodology applied to technology leadership.

1997 – 1999

Technical Superior (Triple Cert)

SIDICOM

Electrical & Electronics, Networks & Microsystems, and Informatics & Telematics.

[ 07 ]

Let's Connect

Currently based in Barcelona, Spain. Open to senior product ownership, AI strategy consulting, and digital transformation opportunities across Europe and globally.

Location

Barcelona, Spain

Profile

LinkedIn — Alfredo Alaniz Belli

Languages

English, Spanish, Italian, Portuguese

Focus Areas

SaaS, AI Automation, Digital Transformation, Product Strategy